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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Post-purchase rationalization ： ウィキペディア英語版 Post-purchase rationalization Post-purchase rationalization, also known as Buyer's Stockholm Syndrome, is a cognitive bias whereby someone who has purchased an expensive product or service overlooks any faults or defects in order to justify their purchase. It is a special case of choice-supportive bias. Expensive purchases often involve a lot of careful research and deliberation, and many consumers will often refuse to admit that their decision was made in poor judgment. Many purchasing decisions are made emotionally, based on factors such as brand-loyalty and advertising, and so are often rationalized retrospectively in an attempt to justify the choice. == Example == For example, a consumer cannot decide between two popular video game consoles, but in the end decides to purchase the one that many of their peers also own. After purchasing it, they may find few games for their console worth purchasing, and more for the console they did not purchase. However, they do not wish to feel they made the wrong decision, and so will attempt to convince themselves, and their peers, that their original choice was the correct one, and the consumer's opinion is better than everyone's opinion, i.e. using sour grapes arguments. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Post-purchase rationalization」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.